Conventions/influences: digipak

IN THIS POST:

• What is a Digipak
• Digipak general conventions
• Summary vodcast
• General examples broken down
• Genre examples broken down

WHAT IS A DIGIPAK

A Digipak is a patented style of CD or DVD packaging that consists of a gatefold paper or cardboard outer binding with a plastic tray attached inside. When CDs were the mass market, Digipaks were the preferred choice of CD packaging for most major-label artists as they made the artist look relevant and current in the industry. The paper feel of it gave the nostalgic feeling of vinyl which opened a market to an older audience. Digipaks aren't as popular nowadays due to the easy access of music online, whether it's a free platform like YouTube, or a subscription paid streaming platform, like Apple Music. Digipaks make the CD look professional without the bulk of a plastic jewel case.

Digipaks are:

• Cheaper to transfer
• Retailers can supply more on their shelves
• They are intended to replicate vinyl

KEY ELEMENTS OF A DIGIPAK

• Name of artist/band 
• Name of album 
• Tracklisting 
• Price 
• Bonus material 
• Website 
• Credits 
• Recording material, producer, when and where it was recorded, who wrote the songs and thanks.

DIGIPAK GENERAL CONVENTIONS

• CONVENTION1: Artist name/logo
• CONVENTION2: Album title
• CONVENTION3: DVD/Bonus info
• CONVENTION4: Track listing
• CONVENTION5: External Panels link
• CONVENTION6: Inner panel flow
• CONVENTION7: The small print
• CONVENTION8: Logos, URLs...
• CONVENTION9: The spine
• CONVENTION10: Editions, Extras...

SUMMARY PPT

Digipak conventions summary loops media from LouisHodges3

GENERAL EXAMPLES BROKEN DOWN

BLACK SABBATH - SABOTAGE

Digipak black sabbath loops media from LouisHodges3

JAY-Z - THE BLUEPRINT, THE GIFT AND THE CURSE

Digipak jay-z loops media from LouisHodges3

CHRIS STAPLETON - TRAVELLER

Digipak chris stapleton loops media from LouisHodges3

GENRE EXAMPLES BROKEN DOWN

JOJI - NECTAR

Digipak joji loops media from LouisHodges3

MELANIE MARTINEZ - K-12

Digipak melanie martinez loops media from LouisHodges3

CHARLI XCX

LORDE - PURE HEROINE (2013)

Lorde digipak analysis from westhamwindows

BILLIE EILISH - WHEN WE ALL FALL ASLEEP WHERE DO WE GO? (2019)

Billie eilish digipak analysis from westhamwindows