Showing posts with label promotional media. Show all posts
Showing posts with label promotional media. Show all posts

Saturday, 19 September 2020

Music Video Final Cut and Alt Vids

 IN THIS POST:

  • Final cut 
  • What I have changed since the last 
  • Dance video 
  • Lyric video 
  • Teaser
  • Visualiser 
  • Reaction video to video
  • Product placement advert

FINAL CUT


This our final music video to all the good girls go to hell by Billie Eilish. It took a lot of hard work and determination to get this video to the standard that it is. We really took into consideration the audience's feedback, but also trusted our gut and what we thought was creative and effective.




WHAT I HAVE CHANGED SINCE LAST TIME


This is the last draft before the final video:


  • added a 'nostalgic' filter to 0:13 - 0:15 (street narrative scene)
  • added twin (to intertextualise 'The Shining') at 0:13 - 0:15
  • swapped out shot between 0:31 - 0:33, changed it to birds eye view shot above bed, sleeping
  • Changed selective cutting between 0:43 and 0:46, used the bass beat
  • Key framed the thermostat out of the shot between 0:54 and 0:56
  • 1:48 - 1:51, keyframes thermostat out
  • 2:20 - 2:23, added twin in street scene
  • 2:23 - 2:25, changed background to performance instead of narrative, made this shot last longer to get rid of other shot



LYRIC VIDEO


Scope vids created a lyric video. This is a common convention for artists to do as it creates "hype", due to it typically being released before the music video, improving the promotion. A few years ago, these were typically made by the audience (User Generated Content), but in recent years, artists have been creating them themselves.

 


DANCE VIDEO


We got one of our friends to put together a dance for our song. This is a form of monetisation, as the video will be copyrighted due to the music. This is also good for promotional purposes.


TEASER


Here is a teaser video that I created. These are conventionally used to create hype around the music video on social media.


VISUALISER


I created a visualiser, which will typically be used on Spotify. It is a slight teaser to the music video and it is promotional, if people are to be streaming the song on Spotify.




REACTION VIDEO TO VIDEO


We asked one of our friends to play as a "fan" and create a YouTube video and react to our music video. This is very common for fans to do, and also promotes the music video.



PRODUCT PLACEMENT ADVERT


In our music video, we include shots of Bluetooth headphones as product placement. Here is the advert we created to go along with it.


Wednesday, 2 September 2020

Conventions/influences: video

IN THIS POST:

  • General music video conventions
  • Summary
  • Playlist of videos analysed
  • General video and PPT music vid analysis
  • Genre video and PPT music vid analysis

Myself and Scope Vids have split the task of researching music vid conventions, in order to grasp a wider understanding of both our genre and general conventions.

GENERAL MUSIC VIDEO CONVENTIONS

GENERAL CONVENTIONS1: Lyrics/visuals; Narrative
GENERAL CONVENTIONS2: Genre characteristics
GENERAL CONVENTIONS3: Intertextuality + postmodernism
GENERAL CONVENTIONS4: Representations
GENERAL CONVENTIONS5: Cinematography + Editing

SUMMARY

 



PLAYLIST OF VIDEOS ANALYSED



GENERAL VIDEO AND PPT MUSIC VID ANALYSIS



Vodcast analysis...


Vodcast analysis...


Ppt analysis... 


Ppt analysis...


Vodcast analysis...




THIS WORK WAS CREATED BY SCOPE VIDS


In this vodcast, I explore the general conventions of music videos.  I go into: lyrics/visualsnarrativegenre characteristics, intertextuality/postmodernismrepresentations, and cinematography and editing.

LINK TO SCRIPT


SELF CARE - MAC MILLER MUSIC VIDEO


GENRE VIDEO AND PPT MUSIC VIDEO ANALYSIS


In my post on genre and the chosen artist, I discuss how Billie Eilish doesn't have a specific genre she falls into, however I will be using the genres dark-pop and electropop to look at the specific conventions
In the following PowerPoints and vodcasts, I explore the conventions in the dark-pop/electropop genre. This includes work from Melanie Martinez


Melanie Martinez - BAKERY


Link to the script




THIS WORK WAS CREATED BY SCOPE VIDS


IT'S IN OUR HANDS - BJORK (2020) - Directed by Spike Jonze


VIOLENCE - GRIMES (2019) - Directed by Grimes