Myself and Scope Vids have split the task of researching music vid conventions, in order to grasp a wider understanding of both our genre and general conventions.
GENERAL MUSIC VIDEO CONVENTIONS
GENERAL CONVENTIONS1: Lyrics/visuals; Narrative GENERAL CONVENTIONS2: Genre characteristics GENERAL CONVENTIONS3: Intertextuality + postmodernism GENERAL CONVENTIONS4: Representations GENERAL CONVENTIONS5: Cinematography + Editing
In this vodcast, I explore the general conventions of music videos. I go into: lyrics/visuals; narrative, genre characteristics, intertextuality/postmodernism, representations, and cinematography and editing.
In my post on genre and the chosen artist, I discuss how Billie Eilish doesn't have a specific genre she falls into, however I will be using the genresdark-pop and electropop to look at the specific conventions.
In the following PowerPoints and vodcasts, I explore the conventions in the dark-pop/electropopgenre. This includes work from Melanie Martinez
Since learning the contents of the media GCSE course, I have continued to enjoy both the practical and theoretical aspects of Media Studies. Having produced film and youtube productions for media so far, I am excited to delve into the theories and conventions surrounding music video for our A2 exam and coursework. I have built my passion for the general industry of media through professional work, including a monthly national radio show. This began as a pre-recorded hourly show, however, after gathering more professional radio experience in the summer, we have begun producing the show live, giving us a greater understanding on the standards and expectation of a professional media workplace. I will be studying Media Production at university, with the intention of continuing past this level and producing video as a career.
This year, I am excited to grasp the music video industry and create a professional-looking production, while also learning more theoretical aspects to apply to my blog and final exam. By the end of the year, I hope to have improved my abilities across the subject, including editing, directing and producing, to then set me up for a successful time at university. Although I achieved an A in AS levels, I feel as though I have a lot to improve on this year, including my organisational skills. I will manage my time significantly better and produce work that I will be a lot happier with. Here is my final AS film opening production...
I have started this year positively, already having a strong concept for my final production. I will be working with Scope Vids once again this year, as I feel as though we contribute ideas that eventually create a better piece of work than if we were working individually.
THE BRIEF - music promotion package A promotion package for the release of an album, to include a music video (major task), together with an official social media page for the band or artist(s) and a digipak for the album's release (minor tasks).
The work may be undertaken individually or by a group (maximum group size is four candidates). Candidates must present the evidence for assessment individually, whether they have worked in a group or individually. Centres must assess candidates on an individual basis. Each candidate’s blog should clearly indicate the candidate’s own role in any group activity to allow the teacher to assess the contribution of each individual within the group.
My blog will include these posts:
A Journey begins
Conventions/influences: video
Conventions/influences: digipak
Conventions/influences: website
The creative concept
The genre and chosen artist
Audience
Industry
Theory
Pre-production
Shoots
Uses of technology
Video sample/rough cuts
The journey
Social media: drafts and final text
Digipak: drafts and final text
Music Video Final Cut and alt vids
Reflective Essay
Welcome to my blog!
ASSESSMENT CRITERIA
ASSESSING PAST COURSEWORK
Harriet Video
Cutting to the beat - selective cutting (not overdoing it)
Layering (discolouration and changing opacity)
Slow-motion
Colour pop with sweets in pots (intertextualising The Pixies - Bag Boy)
Costume and props suggest it is old-fashioned (quirky)
Narrative enigma on the characters
Queer element (reflecting shifts in social values)
Chess game (old-fashioned and fits set - metaphor of people as the pawns)
Lots of focus variation (deep field/narrow field)
Intertextuality from Heather and Alice in Wonderland
Black lipstick (break away from social standards and objection of male gaze)
Striking shot of liking a croquette ball (intertextual reference from Miley Cyrus - Wrecking ball)
Simon Video
Performance video makes it very convincing
Body language, hair and costume are convincing
Location - underground parking
Product placement - not overused
Representation change of girl pushing guy onto the bed
Shots fade into each other as clothing change suggests time passed
Visual representation on screen (unique transition to different shot)
Subtle product placement once again
Selective cutting on beat (keyboard)
Layering (CU on singers face and drummer in background)
3 performance shoots (minimum)
Effective slow motion
Song at its most intense (more frequent shots)
Simon walking into the camera
Richard Video
Used an actual band for performance, despite not being their song
Excellent use of colouring
Huge variation of shots
Employ the same narrative enigma concept as film
Colour faded in
Very fast-paced editing
Mise-en-scene - framed photographs
Good setting - contrast of dull and colourful
Realism (verisimilitude) - Indie singer actually an indie singer
Layering different clips (lowering opacity) - sometimes overdone
Jumpcuts
Intriguing shots of woman - not male gaze however showing females body
Very nice framing
Performance footage shouldn't be static
First two shot comes late (to show girls isolation)
Lyrics/visuals - 'Gimme some of that' - calls girl over
Cigarette smoking shot breaks up performance video
