A Digipak is a patented style of CD or DVD packaging that consists of a gatefold paper or cardboard outer binding with a plastic tray attached inside. When CDs were the mass market, Digipaks were the preferred choice of CD packaging for most major-label artists as they made the artist look relevant and current in the industry. The paper feel of it gave the nostalgic feeling of vinyl which opened a market to an older audience. Digipaks aren't as popular nowadays due to the easy access of music online, whether it's a free platform like YouTube, or a subscription paid streaming platform, like Apple Music. Digipaks make the CD look professional without the bulk of a plastic jewel case.
Digipaks are:
Cheaper to transfer
Retailers can supply more on their shelves
They are intended to replicate vinyl
KEY ELEMENTS OF A DIGIPAK
Name of artist/band
Name of album
Tracklisting
Price
Bonus material
Website
Credits
Recording material, producer, when and where it was recorded, who wrote the songs and thanks.