Showing posts with label Music Video. Show all posts
Showing posts with label Music Video. Show all posts

Saturday, 19 September 2020

Music Video Final Cut and Alt Vids

 IN THIS POST:

  • Final cut 
  • What I have changed since the last 
  • Dance video 
  • Lyric video 
  • Teaser
  • Visualiser 
  • Reaction video to video
  • Product placement advert

FINAL CUT


This our final music video to all the good girls go to hell by Billie Eilish. It took a lot of hard work and determination to get this video to the standard that it is. We really took into consideration the audience's feedback, but also trusted our gut and what we thought was creative and effective.




WHAT I HAVE CHANGED SINCE LAST TIME


This is the last draft before the final video:


  • added a 'nostalgic' filter to 0:13 - 0:15 (street narrative scene)
  • added twin (to intertextualise 'The Shining') at 0:13 - 0:15
  • swapped out shot between 0:31 - 0:33, changed it to birds eye view shot above bed, sleeping
  • Changed selective cutting between 0:43 and 0:46, used the bass beat
  • Key framed the thermostat out of the shot between 0:54 and 0:56
  • 1:48 - 1:51, keyframes thermostat out
  • 2:20 - 2:23, added twin in street scene
  • 2:23 - 2:25, changed background to performance instead of narrative, made this shot last longer to get rid of other shot



LYRIC VIDEO


Scope vids created a lyric video. This is a common convention for artists to do as it creates "hype", due to it typically being released before the music video, improving the promotion. A few years ago, these were typically made by the audience (User Generated Content), but in recent years, artists have been creating them themselves.

 


DANCE VIDEO


We got one of our friends to put together a dance for our song. This is a form of monetisation, as the video will be copyrighted due to the music. This is also good for promotional purposes.


TEASER


Here is a teaser video that I created. These are conventionally used to create hype around the music video on social media.


VISUALISER


I created a visualiser, which will typically be used on Spotify. It is a slight teaser to the music video and it is promotional, if people are to be streaming the song on Spotify.




REACTION VIDEO TO VIDEO


We asked one of our friends to play as a "fan" and create a YouTube video and react to our music video. This is very common for fans to do, and also promotes the music video.



PRODUCT PLACEMENT ADVERT


In our music video, we include shots of Bluetooth headphones as product placement. Here is the advert we created to go along with it.


Sunday, 6 September 2020

The genre and chosen artist

IN THIS POST:

  • Chosen artist: Billie Eilish
  • Brief history
  • Billie Eilish (sub-)genre/s
  • Record Label/s
  • Social Media
  • Brand/Image summary + influences
  • Media appearances (+ audience)
  • Recently released music
  • Billie Eilish Digipak
  • Billie Eilish Website

CHOSEN ARTIST: BILLIE EILISH


BRIEF HISTORY


DISCOGRAPHY + CHART STATUS

Billie Eilish doesn't have a great deal of music put out, compared to other "dark-pop" artists, such as Lana Del Ray, who has 6 studio albums and 35 singles. Having said that, Eilish's music reaches a mass audience with her album When We All Fall Asleep, Where Do We Go? (2019) reaching number 1 in the charts in the US, Australia, Austria, Canada, Denmark, the Netherlands, Norway, New Zealand, Sweden and the UK. Her singles often reach top 10 in Australia and New Zealand. Eilish's two most successful songs are Bad Guy (2019) reaching number 1 in the US, Australia, Canada, Norway and New Zealand and Therefore I Am (2020) reaching number 1 in New Zealand.

Billie Eilish Discography

BILLE EILISH (SUB-) GENRE/S


Billie eilish genre from westhamwindows


RECORD LABEL/S 


Billie Eilish signed with Darkroom/Interscope when she was only 14 years old. Interscope Records are a subsidiary of one of the big 3 conglomerates that dominate the music industry, being Universal Music Group. Interscope Records have signed many big names in the music industry, including Eminem and 5 Seconds of Summer.


















I think a few good artists which have a slightly similar feel to Billie Eilish to look at would be: Ama Lou, Cloves, Lana Del Ray, renforshort & YUNGBLUD.


SOCIAL MEDIA, BRAND/IMAGE SUMMARY + INFLUENCES



Continuation to the Vanity Fair interview (4th year):














MEDIA APPEARANCES (+ AUDIENCE)


As shown in the powerpoint above, Billie Eilish goes on Vanity Fair's YouTube channel annually for an interview where they ask the same questions. She has been on it for 4 years now.
 









Billie has been on the cover of Vogue 3 times with a fourth digital exclusive.

She won 5 Grammy's in 2020.






Eilish has been on numerous talk shows including The Tonight Show Starring Jimmy Fallon, The Late Night Show, Ellen, Jimmy Kimmel Live and many more.

RECENTLY RELEASED MUSIC


 'Therefore I Am' (2020)


New catchy upbeat song is written with the meaning that she stands above everyone else, therefore portraying her post-feminist stance and choice to ignore recent body-shaming articles and 'haters'. The video is disguised as a one-take video (with exception of 5 second black screen as she enters the lift), how has several disguised cuts (through close ups of her hair and whip pans). Billie Eilish is walking, running and dancing around an empty mall while eating food and drinking soda (clearly a strong message against all 'haters).The music video is almost 5 minutes long, however the song is only under 3 minutes. The quality appears to be relatively low (possibly filmed on an iPhone, offering a more relatable experience and 'behind the scenes' feel for her young viewers).

Costume: very little sexualisation of outfit. Her figure is, however, portrayed slightly more than usual, wearing a tightly fitted grey zip up crop top. Over this, she is wearing an oversized, baggy, beige cardigan with slightly more colourful designs on it.

Analysis:

Therefore i am analysis from westhamwindows


Possible Influences:

  • Filming on iPhone
  • Using different lenses on the phone
  • Writing "Directed by Billie Eilish"
  • Using diegetic sounds as well

all the good girls go to hell (2019)


Artist: Billie Eilish
Track: all the good girls go to hell
Music Video Length: 03:41
Target Audience: Female 15-24
Director: Rich Lee
Shot Length: 24 shots in total
20 shots in 24 seconds = 1.2 seconds each

Music Video:


Analysis:


Possible Influences:


  • Religious connotations e.g. Heaven/Hell
  • Flames
  • Mix of shot lengths
  • Diegetic sound
  • Play with lighting

BILLIE EILISH DIGIPAK


Link to the script


BILLIE EILISH WEBSITE

Link to the script...


Wednesday, 2 September 2020

Conventions/influences: video

IN THIS POST:

  • General music video conventions
  • Summary
  • Playlist of videos analysed
  • General video and PPT music vid analysis
  • Genre video and PPT music vid analysis

Myself and Scope Vids have split the task of researching music vid conventions, in order to grasp a wider understanding of both our genre and general conventions.

GENERAL MUSIC VIDEO CONVENTIONS

GENERAL CONVENTIONS1: Lyrics/visuals; Narrative
GENERAL CONVENTIONS2: Genre characteristics
GENERAL CONVENTIONS3: Intertextuality + postmodernism
GENERAL CONVENTIONS4: Representations
GENERAL CONVENTIONS5: Cinematography + Editing

SUMMARY

 



PLAYLIST OF VIDEOS ANALYSED



GENERAL VIDEO AND PPT MUSIC VID ANALYSIS



Vodcast analysis...


Vodcast analysis...


Ppt analysis... 


Ppt analysis...


Vodcast analysis...




THIS WORK WAS CREATED BY SCOPE VIDS


In this vodcast, I explore the general conventions of music videos.  I go into: lyrics/visualsnarrativegenre characteristics, intertextuality/postmodernismrepresentations, and cinematography and editing.

LINK TO SCRIPT


SELF CARE - MAC MILLER MUSIC VIDEO


GENRE VIDEO AND PPT MUSIC VIDEO ANALYSIS


In my post on genre and the chosen artist, I discuss how Billie Eilish doesn't have a specific genre she falls into, however I will be using the genres dark-pop and electropop to look at the specific conventions
In the following PowerPoints and vodcasts, I explore the conventions in the dark-pop/electropop genre. This includes work from Melanie Martinez


Melanie Martinez - BAKERY


Link to the script




THIS WORK WAS CREATED BY SCOPE VIDS


IT'S IN OUR HANDS - BJORK (2020) - Directed by Spike Jonze


VIOLENCE - GRIMES (2019) - Directed by Grimes